justinteractive

In a great effort to be kind and not simply unleash my discontent at a conference and workshop that I’d consider fit for University students in their first year, I’m gonna’ take my time and edit out the expletives before I publish my take on this ‘lazy’ event.

Expedia, I’m singling you you guys out ‘cos your the site that tipped me over the edge. When you’re implementing a call to action, or adding a link, don’t just make the little text label the link. Use the space, make the whole thing the link. Similarly, if you’ve a list of products, for example, make the product name a link AND the description AND the thumbnail image. I want to just point and click, don’t make me think for a second which of them might be THE link. It’s not difficult, it’s downright simple. C’mon Expedia (ok, I’ll target EasyJet too for the sake of fair play).