Saxo Bank set out to reimagine its proprietary trading platform - transforming it into a world-class, cross-platform experience for professional and retail traders alike.

The goal was to design a unified system that was powerful enough for experts, yet intuitive and configurable for everyday use, across desktop and mobile.

I was engaged by Saxo Bank as a strategic design partner to define the design vision, framework, and user experience strategy for the next-generation trading platform.

Working between London and Copenhagen, I collaborated closely with a small internal product team, leading the user research, design architecture, and visual system design.

The platform needed to balance two seemingly conflicting demands - high configurability for power users, and simplicity and clarity for less experienced traders.

Saxo’s internal teams were also evolving their product thinking, requiring a coherent design framework that could scale across products, devices, and future features.

I conducted extensive one-to-one research sessions with professional traders at Saxo and several of their key clients, observing workflows and identifying pain points in real trading environments.

From these insights, I designed and built a comprehensive design framework - including grids, views, and component libraries - to enable highly flexible yet intuitive workspaces.

The architecture supported autonomous windows and a dynamic window management system, allowing traders to customise their setups without compromising clarity or usability.

Collaboration with the Saxo team was hands-on and iterative, ensuring the framework could be fully realised in development and adopted across the organisation.

The final platform, built to the specifications and design framework I created, was recognised internally by Saxo’s senior leadership as a benchmark in user-centred design.

It went on to receive industry awards for design excellence and usability, establishing Saxo’s trading experience as one of the leading cross-platform financial tools in its class.